Luxury watchmaker H. Moser & Cie. officially unveiled the Streamliner Tourbillon Pierre Gasly at the Singapore Grand Prix, a timepiece designed in collaboration with the celebrated Formula 1 driver. The watch, a blend of high-end horology and contemporary sporting style, is described by the company as capturing the driver’s vision and aesthetic.

The project was “deeply personal” for Gasly, a French driver who competes in F1 for Alipine. He aided in the design from choosing textures and signing off on the watch’s refined appearance to positioning the tourbillon as its central mechanism.  “More than lending his name, he shaped every detail of this watch, meticulously selecting textures, defining its pared-back elegance, and ensuring the tourbillon would serve as its heart,” according to H. Moser. “The result is a timepiece that feels like an extension of Pierre himself: bold, refined, and unmistakably unique.”

Gasly went with a rich chocolate fumé dial, reflecting his preference for understated tones. This is contrasted with the strong, contemporary presence of the 5N red gold Streamliner case. On the bracelet version, a discreet ruby is set at the ten o’clock position on the bracelet, a subtle reference to Gasly’s racing number.

The Streamliner Tourbillon Pierre Gasly is available in two limited editions: A sport-chic edition on a chocolate rubber strap, limited to 100 pieces, is priced at $98,500. A collector’s edition on a red gold bracelet with the ruby detail, limited to 10 pieces, is priced at $148,500. The 10 future owners of the full gold version will receive a helmet replica and can participate in a yet-to-be-determined activity with Gasly in 2026.

A luxurious new membership package aimed at deep-pocketed racing buffs just hit the market. Apex Motor Club, a private racetrack and experiential motorsports lifestyle community in Phoenix, has launched the ultimate membership for enthusiasts, bundling a brand new McLaren with a custom, trackside man cave. The $2,000,000 package is an all-inclusive opportunity for anyone looking to live out their professional racing fantasies. It kicks off with a new McLaren supercar, provided by McLaren Scottsdale, that’s immediately ready to hit the track.

But an exotic, ready-to-race ride needs a proper home. The membership includes a private, customizable trackside garage condo with direct access to the track’s Pit Lane. To transform this space into the owner’s personal sanctuary, the package allocates $250,000 toward creating a customized man cave. Apex even offers an interior design service to help owners turn their private garage into a personalized motorsports haven.

The value of the membership extends beyond the hardware. Forty hours of professional driver coaching are included to elevate skills on the track, along with entry into the Apex Challenge series of races to allow members to compete like a professional. Members get their choice of an all-inclusive Formula 1 VIP Experience or a Monterey Car Week VIP Experience, both featuring first-class transportation and exclusive event access.

The package also includes a fully custom race suit and helmet, a customized Louis Vuitton personal shopping experience with $75,000 to spend, and the ability to name a turn on one of Apex’s signature racetracks. Finally, the package wraps up the membership initiation fee and three years of annual membership fees.

Apex Motor Club features three private racetracks in Phoenix. Its newest track was designed by race industry veterans Darren Law and Ian James and integrates iconic design features and turns from legendary international tracks, including the Nürburgring, Silverstone, and Monaco.

The Ford Mustang GTD Liquid Carbon package just made its head-turning debut at Laguna Seca Raceway, a fitting venue to showcase the jacked-up muscle car’s carbon fiber tech that’s central to the GTD’s body, appearance, and performance.

Carbon fiber is a staple in top-tier racing, including the IMSA series where the Mustang GT3 — the car that inspired the Mustang GTD — competes. The Mustang GTD Liquid Carbon skips the paint booth, a design choice that amplifies its aerodynamic, racing-derived style while maintaining extreme on-track performance. This functional approach to design loses the paint and uses bonded carbon fiber for the doors to shave off 13 pounds when compared to a Mustang GTD Carbon Series.

“Mustang GTD Liquid Carbon is the ultimate expression of the Mustang GTD’s high-tech, high-performance construction,” said Mustang GTD Chief Program Engineer Greg Goodall, in a statement announcing the aggro new package. “It’s a reminder of the race-derived, cutting-edge capability that sits beneath the surface of every Mustang GTD. It’s a great looking car, and now it stands out even more with its striking exposed carbon body and functional aero elements.”

As with the Carbon Series, the carbon weave on the hood, roof, rear deck, and rear wing are precisely aligned down the vehicle’s midline. The fenders and side panels also match the dorsal elements, creating a cohesive pattern across the body. The Liquid Carbon trim features unique black Brembo brake calipers with an anodized body and gloss-black GTD script. The Performance package is standard, similar to the Mustang GTD Spirit of America model.

“High performance requires high precision,” added Mustang GTD Design Manager Anthony Colard. “When we were designing Mustang GTD Liquid Carbon, it was essential that these small details were present because they speak to the care and attention required to both build a vehicle like Mustang GTD and to compete and win on the world’s stage with Mustang GT3.”

The interior features a brawny mix of black leather and Dinamica microfiber suede, highlighted by Hyper Lime stitching on the seats, door panels, center console, instrument panel, and steering wheel. A reflective center gradient down the middle of the seats adds a bright accent to the cabin.

With the addition of the Liquid Carbon trim, Mustang GTD owners can now choose from the standard model, Spirit of America, Carbon Series, or the new Liquid Carbon, offering several options for the amount of exposed carbon fiber on their vehicle. The first Mustang GTD Liquid Carbon is scheduled for delivery to dealerships beginning in October.

After a thrilling race in Monaco in July for the 5th grand prix of the 2025 E1 Series World Championship, the electric speedboat equivalent of Formula 1, legendary quarterback Tom Brady’s team is ahead on points to lead rivals including Rafa Nadal (#2), DJ Steve Aoki (#3), Will Smith / Westbrook Racing (#5) and LeBron James / Team Alula (#6). The margins are slim however, so the teams backed by Brady and his fellow celebs will have to be in top form for the final two races in Lagos (October) and Miami (November), where the final winner will be decided.

On the heels of Formula E, which has had great success positioning itself as a sustainable alternative to Formula 1, the E1 series, sponsored by Bombay Sapphire gin, staged its first race in in 2024. Brady was one of the first to sign on for team ownership, declaring, “I’m passionate about both the ocean and sustainability. The E1 series is a great opportunity to be involved in a sport that is at the forefront of innovation and action for a sustainable future.”

Aside from Brady and Bombay Sapphire, known for its distinctive blue bottle and its unique vapor-infusion process featuring a blend of handpicked botanicals, E1 has forged a strong connection to Monaco with the backing of HSH Prince Albert II of Monaco, who is equally passionate about oceanographic causes. The E1 “racebird” boats as they’re called are single-seater, all-electric hydrofoils with a top speed of 50 knots, designed for zero emissions and minimal impact on marine ecosystems.

E1’s Monaco race was staged in partnership with the famed Yacht Club de Monaco, where E1 pilots do much of their training. The E1 series is backed by Saudi Arabia’s PIF and overseen by Monaco-based UIM, Union Internationale Motonautique, the international governing body of powerboating. The Prince, Brady, Nadal, LeBron, and team owner Marc Anthony were all in attendance at the glamorous event.

At the Lord Norman Foster-designed Yacht Club de Monaco’s swimming pool overlooking Port Hercule, Bombay Sapphire created an E1-on-the-Riviera themed bar for VIPs, serving up signature cocktails such as the Bombay Sapphire Sparkling Lemon, the official cocktail of E1, made with Bombay Sapphire, fresh lemonade, and club soda. Team Brady pilot Sam Coleman—each time has one male and one female pilot—even tried his hand at making the signature drink.

“Bombay Sapphire partnered with E1 because of our shared values of sustainability, lifestyle, and the joy of bringing something unique to consumers in the most iconic waterside cities in the world,” Bombay Sapphire Brand Director Jaime Keller tells Maxim. 

“When it comes to sustainability, E1’s focus on electric racing and their blue impact marine regeneration”—a framework of initiatives to promote the restoration and regeneration of marine ecosystems worldwide— “speaks to our long-term values of sustainability, such as the sustainable sourcing of our botanicals from around the world.”

“Witnessing E1’s race in Monaco was incredible. Watching the boats zip across the Mediterranean from the Ocean Club, where spectators gathered along the shoreline, captured exactly the kind of moment we aim to create for sports enthusiasts and cocktail aficionados alike with this partnership.  With its storied racing history dating back to 1929 with the Monaco Grand Prix, the glamour of Monaco only added to the energy of the tournament. After watching the race live in Monaco, I’m excited for the race to come to the U.S. for the first time this fall.”

The race day was preceded by dramatic qualifying sessions on Friday, during which Nadal’s Team Rafa was involved in a high-speed crash that caused significant damage to their E1 RaceBird and led to a red flag and early end to qualifying; no one was injured. Team Blue Rising won the actual race but lags behind Brady, Nadal and Aoki in overall season standings, though it is ahead of LeBron’s Team Alula.

“The race here in Monaco was one of the most spectacular E1 has ever seen,” commented Rodi Basso, E1 founder and CEO. “It reflected the rich motorsport heritage of this country, with suspense and danger at every turn. Together with our team owners and the Yacht Club de Monaco, we are building a legacy here — redefining water racing and setting a new precedent in sport.”

Presented by COOFANDY

For a decade, COOFANDY has been quietly dominating the menswear landscape on Amazon, earning “Amazon Choice” banners and populating the first page of search results with stylish and accessible essentials. The brand’s winning formula of high-quality materials, sharp tailoring, and unbeatable prices has fueled their meteoric rise in the men’s style game. Now, as they celebrate their 10th anniversary, COOFANDY is shifting into high gear, partnering with the JGR 20 racing team and NASCAR driver Christopher Bell. And to kick off this thrilling collaboration, they enlisted the sartorial expertise of celebrity stylist Britt Theodora for an exclusive livestream event in New York City.

On July 10, style influencers gathered as Theodora, the fashionable mastermind behind Pete Davidson’s daring Met Gala looks and the polished ‘fits of Kevin Bacon and Elliot Paige, shared her insights on styling Bell’s COOFANDY picks and other brand must-haves. Known for her “Energy Styling” philosophy—a seamless blend of effortless cool and intentional refinement—Theodora brings a fresh perspective to men’s style, proving that looking good doesn’t have to be complicated. It’s no wonder why the menswear brand is collaborating with the chic stylist for an exclusive COOFANDY x Britt Theodora capsule collection.

“I love mixing textures,” Theodora said. “Textures are a really great way to layer and to just look way more elevated.” The sweltering New York humidity was certainly on everyone’s mind at the event, and Theodora had the perfect solution. “Most of these linen fabrics are great for humidity,” she advised, highlighting COOFANDY’s smart and stylish fabric choices. Linen, with its natural breathability and moisture-wicking properties, is a summer MVP that every man should have in his rotation. It’s the ultimate cool and comfortable option to beat the heat, offering a relaxed yet refined aesthetic.

In a tip that challenged traditional menswear norms, Theodora also declared, “I feel like a guy who can wear pink is the coolest guy in the room always.” COOFANDY’s pink Classic Solid Color Knit Polo shows that embracing a pop of color can signal confidence and a willingness to step outside the box.

“I love the knitwear and how it’s form-fitting in all the right places but it’s also relaxed,” Theodora added. She also offered a brilliant tip for maximizing your wardrobe while traveling. Referring to a versatile COOFANDY Hawaiian shirt, she suggested, “What I really love about this, if you pack this for a weekend I would do a tank top under it and open it. If you have necklaces you like to wear, that’s a fun time to show that off.”

COOFANDY’s partnership with Bell and the JGR 20 racing team is a stylish testament to their brand philosophy, “Dress the Journey.” Whether that journey is on the racetrack, in the boardroom, a night on the town or a weekend getaway, COOFANDY provides the essentials to look good and feel confident every step of the way. And with the expert guidance of stylists like Theodora, that journey just got way more stylish. So get ready to rev up your style and hit the gas on upgrading your summer looks—COOFANDY is ready to drive you there.

As the roar of MotoGP engines echoed through the Tuscan hills, Ducati once again proved its mastery, not just of engineering, but of racing spectacle. Timed to honor last month’s Italian Grand Prix, the Borgo Panigale factory created a truly bespoke machine: the “Genius of the Renaissance” livery, a motorcycle makeover that celebrates Italian art’s influence on the country’s premiere motorcycle maker and race team.

Inspired Leonardo da Vinci, the special Desmosedici GP25 features intricate designs that weave together the spirit of the Renaissance with the raw power of a Grand Prix prototype. Every detail is designed to tell a story of innovation, much like the sketches and inventions that flowed from Da Vinci’s own hands. It boldly transforms the already beautiful GP bike into a canvas where speed meets classical artistry.

Accompanying the bike is a matching racing suit, crafted to mirror the livery’s artistic flourishes. With the “Genius of the Renaissance” livery, Ducati seemingly declares that its latest special edition isn’t just about winning races—it’s also about celebrating Italian racing heritage, and reminding us that true genius knows no bounds, whether on canvas or on the racetrack. Check out the eye-catching bike’s hype video below.

The high-end watchmaker carries on a partnership with Le Mans dating back to 2008, delivering yet another timepiece worthy of the most famous 24 hours in racing. Hot on the heels of an impressive Richard Mille x Ferrari chronograph, an ultra-luxury watch honoring racer Charles Leclerc and a new high-performance motorcycle collab with Brough Superior, Richard Mille just revved things up in impossibly intricate fashion, making stunning use of Le Mans Classic colors in the process. It’s hardly the latest eye-catching offering from the haute horologist, as the company just debuted an ultra-covetable new motorbike with Brough Superior, according to Hypebeast.

Just 150 editions of the Richard Mille RM 30-O1 are hitting the market, and RM suitably toasts the occasion with a vibrant green-and-orange stunner that “proudly wears its racing spirit inside and out,” the company said. Richard Mille watches hold particular appeal for bold dial designs showcasing the mechanics within, and the company’s skeletonized, 38-jewel RMAR2 movement boasts a host of features designed to capture every second in a race where each one counts.

Its function selector mechanism is complemented by clutch engagement at 11-o’clock and a power reserve indicator (the RM 30-01 features a power reserve of about 55 hours, for the record, and can be read via its racetrack-inspired design).

The clutch indicator is particularly impressive, Richard Mille notes, as it prevents overwinding of the rotor via a patented system that disengages the rotor from its winding barrel when fully wound (when the power reserve reaches its upper limit, in other words). The result, which might strike a chord with fans of the many intricacies of racing, allows the watch to achieve “optimal chronometric performance.” It’s but one feature that makes this timepiece worthy of the “Price Upon Request” tag, one might say.

An oversize date window adorns the dial, which also marks the passage of hours, minutes and seconds in more traditional fashion alongside its extremely nuanced inner workings. The watch clocks in at an agreeable 42mm in terms of case diameter, resting on a green, grooved rubber racing strap for a dash of sporty appeal.

Hits of orange spring to life on the dial, not unlike the dashboard of a speedy ride zipping through the famed Le Mans course. Meanwhile, the Le Mans Classic logo adorns the sapphire crystal caseback, while the date window is framed by an oversized checkered flag. The 24-hour counter even features a green contrast marker at 16, otherwise known as Le Mans’ 4 p.m. CET start time.

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As with other horological masterpieces from Richard Mille, the watchmaker raised the bar on its own accord. With the Richard Mille RM 30-O1. “everything has been constructed according to extremely rigorous specifications, in the manner of the analytical engineering methods used in the design of Formula 1 racing cars.” For a race as iconic as Le Mans, the timepiece is a more-than-fitting homage.

Set to be formally unveiled ahead of the reborn Mille Miglia, the two new watches celebrate both the past and the present, with one model released in honor of racing heroism by British auto legend and 1955 winner Sir Stirling Moss. Another handsomely speedy edition dubbed the Mille Miglia GTS Power Control—2025 Race Edition takes on a modern tilt and toasts Chopard’s auto-minded watch heritage via the Grand Turismo Sport line. Both are sleek, streamlined and up to the task of a grueling figure-eight race tracing its way from Rome to Brescia and back.

The tribute to Moss, set on a textured and vintage-style leather racing strap, boasts a 40.5mm Luscent Steel case housing a movement with an impressive 54-hour power reserve. The dial itself and its opaline finish even nod to Moss’ Mercedes-Benz 300 SLR in the winner’s circle. Chopard bills the Mille Miglia lineup, which already boasts 16 powerful editions, as “a bridge between automotive engineering and mechanical watchmaking,” which the Swiss watchmaker notes is itself a tribute to its co-president, the auto enthusiast and Mille Miglia racer Karl-Friedrich Scheufele.

Harkening back to the past, to the record-breaking 97.96 MPH speeds of Moss and co-driver Denis Jenkinson in their 1955 win, was a source of vivid inspiration for Chopard, its co-president said. “As a long-time participant in the Mille Miglia, I felt it was only fitting to honour such a legendary drive with an equally exceptional timepiece,” Scheufele said in a statement.

Both serve as modern-meets-classic tributes to the lightning fast, daring world of auto racing, as the 2025 Mille Miglia GTS Power Control boasts details like a fuel gauge-inspired indicator set at 8-o’clock, while the dial’s salmon colorway is further enhanced by a satin finish. As to pricing info and availability for the covetable, extremely limited-edition timepieces, inquire within at a Chopard boutique to claim a new Chopard Mille Miglia, not to mention a piece of watchmaking and auto racing inspiration.

Avant-garde Swiss watchmaker H. Moser & Cie. and French automotive brand Alpine have unveiled a groundbreaking collaboration that extends far beyond traditional brand logo swaps, introducing two timepieces engineered with the precision and performance demands of Formula 1 and endurance racing in mind. The high-octane partnership, which was memorably launched at the 2024 Miami Grand Prix, aims to redefine the synergy between horology and motorsport, focusing on authentic engineering integration rather than mere marketing.

To coincide with F1’s Spanish Grand Prix, H. Moser & Cie. presented the Streamliner Alpine Drivers Edition and the Streamliner Alpine Mechanics Edition, a duo of watches that embody the daring spirit of both brands. The Streamliner Alpine Drivers Edition is said to be inspired by Alpine’s drivers. The chronograph features a skeletonized version of the high-flying AgenGraphe movement, developed by H. Moser & Cie.’s partner AGENHOR. The open dial, a result of direct input from the drivers, reveals the intricate mechanics, mirroring the exposed engineering of a race car. The blue and white color scheme evokes speed and Alpine’s signature identity.

Design elements draw direct inspiration from the racetrack. V-shaped bridges visible through the dial nod to single-seater suspensions, while the central bridge is shaped like a driver’s helmet. The skeletonized rotor, positioned on the dial side, echoes the dynamic lines of an Alpine A110 wheel rim. Emphasizing minimalism and legibility, the chronograph features a central minute and seconds display and a flyback function for instantaneous restarts, crucial in the split-second world of Formula 1. The HMC 700 skeleton calibre boasts a contemporary anthracite finish and a 72-hour power reserve.

The Streamliner Alpine Mechanics Edition takes a different approach, designed as a practical tool for the engineers and mechanics behind the scenes. This world-first watch combines a digital core with an analogue display, developed on a specific technological platform in close collaboration with the Alpine teams. Its purpose is to streamline communication, accelerate processes, and save crucial fractions of a second.

The watch features a “magic” black screen that remains silent until activated, displaying GMT with country selector, a split-seconds chronograph, a perpetual calendar, and an F1 mode with a countdown to races and team-specific alerts. This digital functionality is paired with a small, domed Funky Blue fumé dial displaying the time and date with the H. Moser & Cie. logo in transparent lacquer. Compatible with Android and iOS, it syncs via Bluetooth and offers a year-long power reserve in time-only mode or enough for six Grand Prix in connected mode.

Edouard Meylan, CEO of H. Moser & Cie., stated in a release announcing the timepieces that the goal was to create “a measuring instrument that meets the demands of a Formula 1 team, a tool designed to accompany their missions and further improve their race against the clock.” Both models are offered as a set, limited to 200 pieces, priced at $70,000. The connected Mechanics Edition can also be purchased separately by owners of the Streamliner Cylindrical Tourbillon Skeleton Alpine models launched in 2024.

Apple is aiming to leave their tech competitors in the dust with the new rollout, announced this morning. The data they’ve collected is being pushed live to both the Apple Maps app (including CarPlay) and their web-interface starting today, no iOS upgrade necessary.

Apple says their Detailed City Experience in Apple Maps, which is available in 30+ destinations across the globe and now coming to Monaco, offers accurate, realistic and eye-catching 3D models of iconic buildings, imbuing their maps with detailed city experiences and different graphics for day and night modes. Beyond just delivering a better map experience in Monaco, Apple Maps will now include time-sensitive celebration events that Apple is calling Detailed City Experiences, and the F1’s Monaco Grand Prix will be the first to get the celebration treatment. 

Visitors and locals alike can access Apple’s map of Monaco during the historic Formula 1 race to get map data and routes specifically altered to reflect structures, entrances, pathways and even road closures that are unique to Grand Prix weekend. Whatever changes are made for the race will be mirrored in Apple Maps and when it changes back, it will return to normal. 

Combined with driving, biking and walking instructions—including the new Augmented Reality walking directions—Apple Maps is now set to help navigate the smartest routes, even if those routes are only temporary, and this is just the beginning.

Monaco’s Grand Prix is the latest addition to the cities with these features and hopefully more cities worldwide will be given the same treatment, using data from event coordinators and local authorities to help everyone navigate iconic gatherings like New York City’s Thanksgiving Day Parade or Oktoberfest in Munich. Keep an eye out to see if other Detailed City Experiences crop up around the globe as the year goes on.