Set for release this September via Louis Vuitton, the collection takes a dandified approach to modern menswear, pairing high-low style moves effortlessly (like velvet logo loafers with blue cotton LV-adorned denim). Pharrell previously drew on nautical inspiration for his latest Louis Vuitton summer collection, while this offering harkens back to Ivy Leage prep and classic sportswear.

A sense of collegiate nostalgia courses through the collection, which seems to blend British sensibility with Northeast prep (witness an ultra-chunky pair of moc loafers, plus tartan ties and a series of tartan-patterned, covetable Louis Vuitton bags and accessories).

More refined and yet still just as sporty as Pharrell’s recent LV ButterSoft sneakers, the collection works in rich earth tones with deep blue and green plaid patterns, with rugby polos and at least one contrast-striped rowing blazer leaving their mark.

Not to be overlooked are a series of rich overcoats and topcoats, along with richly patterned “LV” accessories, including a bold golden-brown scarf. The collection is assuredly bold and aspirational, designed to complement Louis Vuitton’s upcoming Spring/Summer 2026 assortment. Pharrell’s flair for the dramatic also takes shape in the menswear assortment’s rotation of sunglasses, with the producer and music mogul harkening back to LV’s definitive early 2000s frame shapes.

Flaired denim and workwear trousers speak to the highest level of sartorial sensibility: These aren’t clothes just anyone can pull off, not unlike Pharrell’s travel-inspired, global worldview in his 2025 LV menswear collection released to kick off the year in fine fashion. Fashion outlet The Post called the collection a “masterclass on Ivy League dressing,” and it’s never been more clear that Pharrell is at the top of his game when it comes to tasteful swerves from stylistic norms.

Two titans of high-end publishing and luxury lifestyle products, Taschen and Louis Vuitton, have joined forces to unveil exclusive coffee table books honoring the enduring saga of the America’s Cup. These handsome hardcover collaborations aim to celebrate the world’s oldest international sports competition, an epic maritime contest synonymous with thrilling voyages, avant-garde yachting innovations, and narratives of human triumph spanning three centuries.

The volumes trace the rich evolution of the America’s Cup, from its genesis in 1851 to modern-day races, culminating in this year’s highly anticipated Louis Vuitton 37th America’s Cup. Readers will embark on a visual odyssey through rare, previously unseen photographs, intricate technical drawings, and comprehensive text, all curated to distill the essence of sailing’s most coveted prize.

“We are truly excited to embark on this landmark publication in partnership with Louis Vuitton,” said Marlene Taschen, CEO of Taschen, in a statement announcing the collab. “This endeavor has been years in the making and represents our inaugural foray into the maritime world within our publishing house’s 45-year history. There could be no grander or more ambitious starting point than this legendary race. We are privileged to recount this thrilling saga of sailing tradition and innovation through exquisite imagery and firsthand testimonies gathered from across the globe. Marc Newson’s masterful design, once again, elevates the entire project to unprecedented heights.”

Pietro Beccari, Chairman and CEO of Louis Vuitton, echoed the sentiment: “This book offers a singular journey through the annals of the America’s Cup, beautifully intertwining the allure of the sea with grand discoveries and profound encounters. We are delighted to collaborate with Taschen to illuminate this compelling narrative, a story that resonates deeply with the heritage of Louis Vuitton, a legacy that commenced in 1854, a mere five years prior to the America’s Cup’s inception.”

Acclaimed designer Marc Newson also shared insights into his creative process: “The bespoke case and stand I designed for these editions are a direct homage to the awe-inspiring vessels that grace the waters of the America’s Cup. This project has afforded another truly wonderful opportunity to work alongside two long-standing collaborators, Taschen and Louis Vuitton, in a collective effort to honor this utterly unique event.”

For the discerning collector, two distinct limited editions have been released. The America’s Cup. Limited Edition is a run of 1,000 copies, each designed by Marc Newson. Its striking cover, fashioned from authentic sail fabric and secured with a custom Louis Vuitton metal closure system, is a subtle nod to the cutting-edge technology that defines the sport. An even more exclusive offering, The America’s Cup. Marc Newson Art Edition, limited to just 175 copies, will include a Newson-designed carbon fiber bookstand, elegantly sculpted to resemble the keel of a sailboat.

The narrative within these publications is meticulously edited by distinguished sports journalist Pino Allievi, who dedicated the past six years to researching and curating the project. Allievi weaves together the voices of those who shaped the competition, from the daring contenders to the visionary boat owners, complemented by hundreds of captivating photographs and intricate drawings spanning over 170 years of history.

New general-trade editions of Taschen’s lavish America’s Cup. Limited Edition and The America’s Cup. Marc Newson Art Edition books will be unveiled on September 22 for $125. Check out a sneak peek at the images from the collectible coffee table volumes above.

Louis Vuitton just launched the LV Buttersoft Sneaker, an upscale offering designed by Men’s Creative Director Pharrell Williams that are available in an array of candy-coated colors. The sneaker, which debuted as part of the Fall-Winter 2025 Men’s Collection, aims to bridge the gap between 2000s-era streetwear aesthetics and classic dandyism, a recurring theme in Williams’ designs for the luxury fashion house.

The LV Buttersoft is named for its exceptionally soft, “buttery” leather construction, highlighting Louis Vuitton’s commitment to high-quality materials and fine craftsmanship. The sneaker is available in 24 different variations, offering an impressive range of colors from deep tones to light pastels, including models featuring the iconic Louis Vuitton Monogram. Each pair is distinguished by an LV logo on the side and a unique “Phriendship” silhouette of Pharrell Williams’ face on the tongue.

LV Ambassador Callum Turner—who happens to be engaged to Dua Lipa—fronts the accompanying social campaign, with portraits and videos designed to blend the British actor’s presence with the sneaker’s distinctively luxe appeal.

Crafted by Italian artisans, the sneaker is designed for comfort, combining the feel of a running shoe with the refined quality of a formal shoe. Its soft leather upper sits atop a rubber sole carved with the Damier pattern’s “grain de riz” texture. Details inspired by Louis Vuitton’s leather goods, such as “enchape” patches and hand-painted “new bruni” edges on some variations, further underscore its luxurious construction.

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The throwback streetwear design—which was likened to a super-luxe take on the classic Nike Cortez by the footwear aficionados at High Snobiety— ncludes an “enchape” detail on the back of the shoe features a hidden, embossed lobster motif. This element is a personal reference to shared memories between Williams and designer Nigo, with whom he co-created the Fall-Winter 2025 Men’s Collection.

The LV Buttersoft Sneaker is available on louisvuitton.com and the LV App now for a decidedly exclusive pricing of between $1,150 and $1,400 per pair, ahead of its official in-store launch on July 10.

Pharrell Williams—producer, musician, and fashion icon—is now making a splash in the Champagne game. The multi-talented Louis Vuitton Men’s Creative Director is lending his famously discerning eye to the iconic Champagne house of Moet & Chandon, giving a signature design touch to the bubbly brand’s limited-edition Brut Imperial. A big blue bow wraps the bottle, while each bottle’s red seal has been transformed into a pearled monogram of Pharrell’s initials. It’s beautiful to drink—crowd-friendly and ever-pleasing, but elegant on the palate. It’s golden in color, with a warm fruitiness and hints of white peach and caramel, all wrapped together with a big bow of bright bubbles. 

Here’s why you should feel especially good about this limited-edition bottling: The new release has a green lean. The packaging is made entirely from recycled paper and the bottle itself is fully recyclable (something not all wine bottles can claim). This follows Moet & Chandon’s overall sustainability mission. Over the past 20 years, they’ve planted more than 60 miles of ecological corridors and are on track to reduce their carbon footprint by 50% before the year 2030. We’ll drink to that. $70.

Kate Dingwall is a sommelier and wine writer. Her work frequently appears in Wine Enthusiast, Eater, Forbes.com, and Food & Wine, and she pours wine at one of Canada’s top restaurants.

The Maxim Hot 100 star, actress and model offers a graceful and gorgeous finish to the third installment of the campaign, which now toasts to summer with more than 70 eye-popping pieces. Louis Vuitton previously tapped Zendaya to star in its towering Resort 2025 Campaign, and the Challengers beauty kicked off the latest LV x Murakami collaboration at the end of 2024 in stunning fashion. On the other side of the collaboration, Murakami’s own creative outlook recently made him a natural fit for a global campaign launched recently by Dom Perignon.

The luxury fashion atelier covers the full spectrum of its covetable offering in the new collection, touting everything from bag charms to luggage, summer footwear and even a bicycle. Suffice to say, Zendaya makes the prospect of analog transportation more enticing than ever, and that goes double for a vivid white-and-red one-piece cherry-adorned swimsuit worn by the actress.

As the fashion house notes, the final chapter of the collaboration toasts to two decades of unity and “reunites Louis Vuitton’s unrelenting commitment to creativity, innovation and savoir-faire with the artist’s supremely imaginative and colorful artistic universe.”

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Each successive phase of the collaboration has tapped into Murakami’s one-of-a-kind use of color, mixed-media flourishes and a sense of modern whimsy. When paired with Louis Vuitton’s iconic, oft-intimidating and striking accessories and avant-garde fashion, it’s a match made in heaven (and made all the better by Zendaya’s lovely presence).

Louis Vuitton, now an official partner of Formula 1, seems to offer something for everyone these days. That goes for luxe, globe-trotting luggage approved by the world’s top race car drivers as well as vibrant accessories that reflect Murakami’s vivid pop culture sensibility. If this is the closing note of Louis Vuitton’s latest partnership with a global icon, consider it well-received indeed.

A case of misidentification created a controversy that’s bizarre even by Met Gala standards. A Louis Vuitton look donned by Thai K-pop star Lisa Manobal, whose global profile reached new heights following her role in The White Lotus Season 3, came under intense scrutiny when internet commenters thought they spotted Rosa Parks’ visage collaged onto the crotch of her bodysuit.

According to a representative for artist Henry Taylor, who collaborated on the design with LV creative director Pharrell Williams, those internet commenters are wrong.

“The figure featured in Lisa’s Louis Vuitton look is not Rosa Parks, but one of Henry’s neighbors,” the rep said in a statement to Vulture. “The faces seen on this look, as well as on previous LV garments featuring Taylor’s artwork, are all drawn from his personal life—family members, friends, and neighbors. These figures come directly from Henry’s existing artworks, which he provided to LVMH for Pharrell’s debut collection with Louis Vuitton in 2023. None of the individuals depicted in any of the garments are Rosa Parks or other well-known figures from Black cultural history. They are all people from Henry’s own life.”

The mistaken ID is somewhat forgivable, given that it would also have fit the Met Gala’s “Superfine: Tailoring Black Style” theme celebrating Black dandyism. Among the night’s many strikingly celebrity outfits included musician-turned-billionaire lingerie mogul Rihanna’s black floor-length skirt and cropped black jacket by Marc Jacobs, former Maxim cover star Teyana Taylor’s pinstripe suit and “Harlem rose”-embroidered cape by Black Panther costume designer Ruth. E Carter, actress Zendaya’s Williams-designed three-piece white suit, and pop star Sabrina Carpenter’s pantless Louis Vuitton bodysuit. Check them out below:

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Louis Vuitton, under the creative direction of musical hitmaker-turned-fashion magnate Pharrell Williams, has unveiled its Fall-Winter 2025 Men’s Pre-Collection, charting a stylish course from the elegance of transatlantic cruise liners to the vibrant shores of Miami Beach. The collection, presented as a cross-continental voyage, draws inspiration from the golden age of ship travel and the iconic glamour of Miami’s resort scene, reimagining classic dandy dressing for modern menswear aficionados.

The collection is envisioned in two distinct parts, reflecting the journey’s dual destinations. The “transit wardrobe” evokes the sophisticated dress codes of cruise liners, featuring tailored silhouettes and refined sportswear bathed in sunset hues and the shimmering reflections of the sea. Plush materials reminiscent of ship interiors and subtle naval iconography define this initial chapter. Upon “arrival” in Miami, the collection transitions to embrace the city’s relaxed beach and pool culture. Pastel palettes and the blurring lines between day and loungewear characterize this segment, with signature resort elements elevated through Louis Vuitton’s signature savoir-faire.

The collection’s emblematic motif, the Monogram Regatta print, showcases tiny boats on nylon windbreakers and chambray shorts. Naval influences are also seen in collarless sailing jackets and the stripes adorning shirts and knitwear. Formal tailoring takes on a relaxed yet refined air, with revitalized Jazz Age three-piece suits featuring expanded volumes and shawl collars adapted for both evening and daytime wear.

Innovative material treatments include moiré effects contemporized as jacquard on outerwear and denim, while a sporty driving jacket is rendered in elegant fine wool. The iconic Monogram appears in multifaceted forms, from embossed leather to crystal embellishments. Art nouveau accents add a touch of vintage charm to graphics and emblems.

Miami’s grand hotel ambiance informs the “arrival” wardrobe, with lounge and pool attire elevated for daywear in the city’s signature pastel shades. A sage shawl-collared coat in French terry toweling, adorned with a jacquard hotel back emblem, exemplifies this approach. Bowling sets in vibrant silks and suits featuring contrasting Monogram Glow motifs further capture the resort spirit. Oversized striped shirts and Breton-striped polos in tonal Monogram jacquard add playful yet luxurious touches.

Raffia, a material synonymous with the beach, is transformed into collarless jackets and detailing on denim sets. Leather goods echo the cruise liner and hotel environments, featuring aged tan VVT sfumato trims. The Monogram Heritage motif evolves with naval-inspired canvas bags adorned with hotel key charms. The Damier Denim 3D pattern appears in sun-bleached indigo across various bag styles.

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Accessories include sailor berets with rope trims, pearl-buttoned denim baseball caps, and knitted items like terry towel socks. Sunglasses range from sophisticated ultra-light structures to nautical-inspired oval silhouettes, while footwear spans elegant loafers with distorted metal logos to amplified Runaway Maxi sneakers. Raffia detailing appears on mules and loafers, and the LV Footprint football boot receives a faded suede update.

The collection also introduces the super soft LV Traveller slipper, inspired by luxury hotel offerings. With this latest LV collection, Williams continues to weave a breezy style narrative that transcends geographical boundaries, uniting the Louis Vuitton’s global fan base from the Parisian ateliers to the sun-drenched streets of Miami.

The Dune: Part Two and Challengers star towers over scenic vistas (described as “cinematic scenes from the Italian Riviera” by Louis Vuitton). The famed fashion house, which previously tapped Zendaya to star in its Louis Vuitton x Takashi Murakami Collection campaign, also noted that Zendaya’s “larger-than-life presence captures the leisurely allure of the season.”

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Pieces like a cropped T-shirt and long flared skirt accentuated Zendaya’s already-striking features, along with Louis Vuitton’s new “open-back short dress in black with embroidered detailing and an embellished, open-knit long dress with a high slit,” a design detail that Louis Vuitton called “at once formal and relaxed.”

The campaign was photographed by Inez & Vinoodh, with styling by Law Roach that notably focuses on Zendaya’s rather leggy features. The latest Louis Vuitton campaign also featured art direction from Lina Kutsovskaya of BeGood Studios.

Zendaya also featured the famed Louis Vuitton Capucines Bag, plus gold-detailed sunglasses, accessories designed to “enhance the feeling of a refined holiday.” Working with the iconic actress made perfect sense for LV: “Zendaya portrays the desire for travel that makes the Resort collection so true to the spirit of Louis Vuitton,” the company noted.

There’s much to love in the world of Louis Vuitton these days, from a buzzed-about collection with Takashi Murakami (and a campaign starring Zendaya) to an ultra-luxe Men’s Ski Collection designed by the label’s creative director, music mogul-turned-fashion powerhouse Pharrell Williams.

The glittering new partnership embraces both fashion and motorsports, as Louis Vuitton will appear on trackside advertising, while its signature Trophy Trunks will be presented to winning drivers and teams following Formula 1 global races.

Louis Vuitton Trophy Trunks have graced the biggest stages in sports, including the Olympic Games, and that crossover between luxury fashion and the sleek world of high-end motorsports is set to deepen further. The tagline “Victory travels in Louis Vuitton” is a key element of the elevated crossover effort.

Its role as Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025 is also a major moment for LV, and is poised to stretch across the next decade. As reported by Hypebeast, the partnership “reflects the growing convergence of fashion, culture, sports and entertainment.” And as F1’s popularity grows in the United States seemingly with each pulse-pounding race, a bold collaborative effort is poised to lift both luxury fashion and high-voltage auto racing to an even more opulent level.

On the heels of the much-hyped debut of the latest Louis Vuitton x Takashi Murakami Collection (boasting a campaign starring Zendaya, no less), 2025 is off to an impressive start for the French luxury fashion house. To celebrate that particular new collaboration, the maison debuted a Murakami-inspired New York City pop-up focused on Chapter One of the partnership’s latest rendition, which (rightfully) treats the offering with museum-like flair.

The new men’s collection, meanwhile, globetrots into the heart of Paris with a campaign shot at La Maison de l’UNESCO, where the collection made its open-air, outdoor runway debut last June. The distinct choice of setting “connects the global community that surrounds it,” said the fashion house, noting that Louis Vuitton’s customers are “likeminded humans united by an appreciation for discernment, savoir-faire and travel as an eternal source of vitality and enlightenment.”

Elegant and refined stylistic choices weave their through the collection, which includes pieces like Louis Vuitton’s Speedy 9 travel bag. The piece takes on tonal black shades for the minimalist, and it’s also available in pleasingly sun-faded hues exuding a sense of devil-may-care luxury.

The offering touches on everything from the regal and luxe to the sporty yet dignified, including the debut of the LV Footprint Soccer Shoe designed by Pharrell. The sneaker, at once inspired by the pitch and yet built with a collapsible heel for easy packing, is “infused with the comfort-driven spirit of the globetrotter,” Louis Vuitton said.

A series of iconic LV styles dot the collection, including the revamp and return of Pharrell’s Millionaire 1.0 Sunglasses and a new set of Millionaire 4.0 shades. The LV monogram can be found on luxurious belts, bags and accessories, while signature motifs make their way onto a full assortment of tastefully on-trend tailoring.

The offering, Louis Vuitton notes, speaks to “the travel-centric notion of the global dandy in his many international guises,” with plenty of versatility and variety in spades, if this first look is to be believed. Keep an eye on Louis Vuitton (anywhere you are in the world) for a your next undeniably fashionable wardrobe statement.