luxury – Maxim https://www.maxim.com Catering to the modern man with content that promises to seduce, entertain and continuously surprise readers. Thu, 02 Oct 2025 14:38:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://www.maxim.com/wp-content/uploads/2025/03/cropped-maxim-favicon-32x32.png luxury – Maxim https://www.maxim.com 32 32 F1 Driver Pierre Gasly Revs Up Signature Tourbillon Watch For H. Moser & Cie. https://www.maxim.com/sports/f1-driver-pierre-gasly-revs-up-signature-tourbillon-watch-for-h-moser-cie/ Fri, 03 Oct 2025 09:15:00 +0000 https://www.maxim.com/?p=273203
(H. Moser)

Luxury watchmaker H. Moser & Cie. officially unveiled the Streamliner Tourbillon Pierre Gasly at the Singapore Grand Prix, a timepiece designed in collaboration with the celebrated Formula 1 driver. The watch, a blend of high-end horology and contemporary sporting style, is described by the company as capturing the driver’s vision and aesthetic.

The project was “deeply personal” for Gasly, a French driver who competes in F1 for Alipine. He aided in the design from choosing textures and signing off on the watch’s refined appearance to positioning the tourbillon as its central mechanism.  “More than lending his name, he shaped every detail of this watch, meticulously selecting textures, defining its pared-back elegance, and ensuring the tourbillon would serve as its heart,” according to H. Moser. “The result is a timepiece that feels like an extension of Pierre himself: bold, refined, and unmistakably unique.”

(H. Moser)

Gasly went with a rich chocolate fumé dial, reflecting his preference for understated tones. This is contrasted with the strong, contemporary presence of the 5N red gold Streamliner case. On the bracelet version, a discreet ruby is set at the ten o’clock position on the bracelet, a subtle reference to Gasly’s racing number.

(H. Moser)

The Streamliner Tourbillon Pierre Gasly is available in two limited editions: A sport-chic edition on a chocolate rubber strap, limited to 100 pieces, is priced at $98,500. A collector’s edition on a red gold bracelet with the ruby detail, limited to 10 pieces, is priced at $148,500. The 10 future owners of the full gold version will receive a helmet replica and can participate in a yet-to-be-determined activity with Gasly in 2026.

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Thu, 02 Oct 2025 09:51:45 +0000 Sports
Audemars Piguet Celebrates 150th Anniversary With All-New Royal Oak RD#5 https://www.maxim.com/style/audemars-piguet-celebrates-150th-anniversary-with-all-new-royal-oak-rd5/ Thu, 02 Oct 2025 10:30:00 +0000 https://www.maxim.com/?p=273160
(Audemars Piguet)

Audemars Piguet continues to raise the bar as it toasts an illustrious milestone, and while its lineup is plenty eye-catching on its own, the inner specifications of a new Audemars Piguet watch consistently raise the bar, as is the case with its newest Royal Oak timepiece.

Audemars Piguet watches tend to set the pace in the luxury world, at least as far as an impressive blend of bold looks and precise craftsmanship is concerned (there’s a reason Jay-Z, among others, is a fan of the company’s wrist candy). The company notes that with its latest release, “simple is complicated,” and so while its textured dial and visually appealing case might strike the same chord as other Audemars Piguet watches, the end result offers more than meets the eye.

(Audemars Piguet)

To be more specific: The new Jumbo Extra-Thin Selfwinding Tourbillon Chronograph RD #5 150th Anniversary does the nearly impossible by taking the Royal Oak silhouette and then retooling it with an inner movement that manages to blend both a flyback chronograph and flying tourbillon construction in an impossibly small package.

(Audemars Piguet)

Accordingly, just 150 units worldwide are available when it comes to the suitably rare timepiece, which Audemars Piguet says “marks a new era of complications, offering a balance of lightness, durability, and brilliance.” The company notably toasted its 150th anniversary with a new green ceramic Royal Oak Offshore this spring, among a suite of other covetable and ultra-exclusive releases. Of this new edition, Bulk Metallic Glass makes up the caseback and bezel, while the sleek 39mm titanium case delivers imperceptible thinness and utterly chic style.

(Audemars Piguet)

The trademark cushioned geometric AP Royal Oak case is offset by a striking blue “Petite Tapisserie” dial in equally recognizable Audemars Piguet fashion. Its hour markers and its 18-carat white gold luminescent bathtub hands also stand out in handsome and elegant fashion alongside a refined AP script logo. An integrated titanium bracelet finishes off the remarkably rare timepiece in streamlined style, and is another sort of Audemars Piguet signature.

(Audemars Piguet)

That the watch manages to look and feel as thin on the wrist seems to be a testament to Audemars Piguet ingenuity, while its dual functionality is also exceptionally difficult to pull off at a such a small scale in terms of thickness (the dial is just 8.1mm thick). The all-new Calibre 1800 achieves a degree of precision that’s not to be overlooked.

As the watchmaker says, the new Jumbo Extra-Thin Selfwinding Tourbillon Chronograph RD#5 150th Anniversary succeeds at “combining technical sophistication, performance and iconic design with a new standard of ergonomic refinement.” As one might expect, pricing information is available upon request for the stunning new Audemars Piguet Royal Oak achievement.

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Wed, 01 Oct 2025 17:39:09 +0000 Style
Hublot Expands Spirit of Big Bang Tourbillon Collection with 4 New Ceramic Colors https://www.maxim.com/style/hublot-expands-spirit-of-big-bang-tourbillon-collection-with-4-new-ceramic-colors/ Thu, 02 Oct 2025 09:00:00 +0000 https://www.maxim.com/?p=273045
(Hublot)

Hublot has officially expanded its Spirit of Big Bang Tourbillon 5-Day Power Reserve collection with the release of four new ceramic color options: red, black, yellow, and sky blue. The debut marks a significant extension of the line, which had previously only been available in white ceramic or carbon. The move, according to the luxury watchmaker, demonstrates its determination to reach all Spirit of Big Bang enthusiasts.

Born in 2014, the Spirit of Big Bang collection is known for its tonneau profile, structured design, and airy aesthetic. The new 42 mm models embody this spirit, carrying over signature design codes such as a skeleton movement, a bezel with six screws, a crown with a rubber grip, and a multi-layer case construction. Each of the four ceramic color editions is highly limited, with only 20 pieces available per model.

Collectors can choose from the new quartet of bright colors, each housing the HUB6020 manual movement. Specifically developed for the tonneau-shaped case, the movement features a tourbillon visible at 6 o’clock, a complication that enhances precision by compensating for the earth’s gravity. The caliber also boasts an off-center hour and minute dial at 3 o’clock and a power reserve indicator at 8 o’clock. The power reserve is extended to five days, one of the longest autonomies for this type of complication. The 100% Manufacture caliber is notable for its extreme skeletonization, a technical feat that hollowing out components to the very limits of their strength.

To celebrate the launch of these four colored ceramic models — which are joined by a fifth model in black sapphire, also limited to 20 pieces and priced at $161,000 — Hublot is unveiling a first-ever customization experience. New owners of one of the four limited-series ceramic models will receive their timepiece accompanied by two straps, one rubber and one velcro.

They will also receive a third bracelet and an additional bezel, chosen from an exclusive range of some 20 possible variants in different colors and materials, including carbon, ceramic, and optional stone-setting. Combined with the One Click interchangeable bracelet system, these options offer a high degree of personalization.

Julien Tornare, CEO of Hublot, noted the special place the Spirit of Big Bang Tourbillon holds with collectors. “The tonneau format is rarely a first acquisition. It requires a certain amount of watchmaking experience, which we are taking a step further today with these colored ceramic variants,” Tornare said.

Each of the four ceramic Spirit of Big Bang Tourbillon 5-Day Power Reserve models—Red Magic, Black Magic, Yellow Magic, and Sky Blue Ceramic—is priced at $104,000 each.

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Mon, 29 Sep 2025 17:56:24 +0000 Style
Aston Martin And Bollinger Champagne Join Forces For Global Luxury Experiences https://www.maxim.com/food-drink/aston-martin-and-bollinger-champagne-join-forces-for-global-luxury-experiences/ Thu, 02 Oct 2025 08:20:00 +0000 https://www.maxim.com/?p=273096
(Bollinger)

Luxury automaker Aston Martin and famed French Champagne house Bollinger have forged a prestigious global partnership, the two brands announced. The upscale union brings together two icons of the luxury market known for their enduring heritage, impeccable craftsmanship, and pursuit of excellence–as well as joining James Bond’s preferred automobile and the superspy’s favorite Champagne under one experiential umbrella.

Champagne Bollinger was named the Official Champagne Partner of Aston Martin, which in turn becomes Bollinger’s Official Automotive Partner. “This partnership is a natural alignment of two iconic brands,” said Charles-Armand de Belenet, Managing Director of Champagne Bollinger. “We are proud to see Champagne Bollinger become part of Aston Martin’s most exceptional moments around the world.”

Founded in 1913, Aston Martin is a symbol of British performance and handcrafted excellence. The marque’s century-long history of creating celebrated sports cars, which combine cutting-edge engineering with timeless design, mirrors the values held by the 196-year-old Champagne house. Since its founding in 1829, family-owned Bollinger has maintained a distinctive balance between heritage and forward-thinking excellence, even holding a continuous Royal Warrant from the British Royal Household since 1884.

Stefano Saporetti, Director of Brand Diversification at Aston Martin, said the partnership exemplifies the automaker’s spirit of creating “unforgettable experiences that blend performance, craftsmanship, and artistry.”

As part of the agreement, Champagne Bollinger will be present at key Aston Martin VIP events and customer gatherings globally, from exclusive launches to intimate unveilings. The strategic partnership aims to reinforce both brand’s commitment to elevating lifestyle experiences for discerning global audiences. Stay tuned to see what the collaboration has in store for fans of both brands.

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Thu, 02 Oct 2025 10:38:38 +0000 Food & Drink
The Dalmore’s New Scotch Series Taps Red Wine Casks For Limited-Edition Bottles https://www.maxim.com/food-drink/the-dalmores-new-scotch-series-taps-red-wine-casks-for-limited-edition-bottles/ Thu, 02 Oct 2025 07:58:00 +0000 https://www.maxim.com/?p=273104
(The Dalmore)

The Dalmore is a staple of many great whisky cabinets, but for 2025 the scotch distillery is going after space in another important storage space for great booze: the wine cellar. The Dalmore Cask Curation Series: The Red Wine Cask Edition is a collection of three whiskies aged in barrels that once matured French red wines — a departure from their typical port and sherry finishes, for which the distillery is best known. The collection comprises three red wine casked whiskies: a 24-year, a 34-year, and a 43-year. 

The distillery’s official partner for this collection is Château Mont-Redon of Châteauneuf-du-Pape in the Southeast of France. The winery, which is the largest single property in the appellation, was founded in 1923 — a full 13 years before the Châteauneuf-du-Pape appellation was even created. Founder Henri Plantin recognized the potential of the land’s terroir early, and the result of that decision has been more than a century of complex wines (and now, whiskies). 

This is not the first time that red wine has been used to make a Dalmore malt. Bottles like The Dalmore Quintessence have previously used red wine, though in the case of Quintessence, the barrels hailed from wineries in California, and featured Zinfandel, Merlot, Cabernet Sauvignon, Syrah, and Pinot Noir. The Dalmore launched the Cask Curation line in 2023 with its sherry series, and followed last year with an exploration of port casks. This third collection is the first to touch unfortified wines, specifically wines made from Syrah, Mourvèdre, and Grenache Noir. Dalmore describes these wines as “rich and plummy,” with savory notes and a jammy character.

Red wine has been an increasingly popular theme across malt whiskies in recent years, and generally speaking it’s been a reliable way for distilleries that specialize in things like sherry and port to showcase the range of their spirit. Red wine maturation delivers similar flavors to port and sherry, but typically these flavors are more bright, fresh, ripe, and juicy than the nutty, dark, concentrated flavors of fortified wines.

The Dalmore’s collection seems to be keeping in line with that rule. Tasting notes provided by the distillery suggest that the youngest whisky in this collection (the 24-year-old) teases notes of red berries, citrus, roasted coffee, and creme brulee. The 34-year-old builds on these flavors with wood spice, overripe berries, and a “touch” of licorice. As for the 43-year release, it adds dark chocolate, tropical fruits, and a more defined backbone of wood spice running through the palate, with a hint of leather on the nose.

Cask Curation 2025’s price is, thankfully, for all three bottles  — a full $47,750 (Cask Curation is sold exclusively as a set). Speaking of the set, there are just 150 of them for the entire global market, available from the beginning of October. 

G. Clay Whittaker is a Maxim contributor covering lifestyle, whiskey, cannabis and travel. His work has also appeared in Bon Appetit, Men’s Journal, Cigar Aficionado, Playboy and Esquire. Subscribe to his newsletter Drinks & Stuff for whisky reviews and trends, perspectives on drinks, and stuff.

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Tue, 30 Sep 2025 15:58:55 +0000 Food & Drink
‘The Impossible Collection Of Motorcycles’ Gets Bigger With High-Octane Coffee Table Book https://www.maxim.com/entertainment/the-impossible-collection-of-motorcycles-gets-expanded-edition-of-gorgeous-coffee-table-book/ Wed, 01 Oct 2025 10:45:00 +0000 https://www.maxim.com/?p=272745
The famed “Bat Pod” from Christopher Nolan’s megahit film “The Dark Knight Rises,” 2008 (©Thepropstore/Bournemouth News/Shutterstock)

“One of the things I love about motorcycles is the variety of people who are fanatics about them—you tend to have this idea of a motorcyclist as either a super trendy tatted café racing hipster, or a Sons of Anarchy denimed-up gangster.

Vincent Rapide Series B “Blue Bike,” with which Marty Dickerson set a speed record, 1948 (©webbs.co.nz/Photo by Neil Campbell)

But the truth of the matter is that people who love escaping into the hills on motorcycles are about as varied as they come,” reveals Maxim Deputy Editor Nicolas Stecher, who also happens to be co-author of Assouline’s new uber-luxe The Impossible Collection of Motorcycles coffee table book. “That means that the type of motorcycles that were built to appeal to these passionate riders over the past 150 years are about as varied as Ben & Jerry’s.”

(Uma Thurman as The Bride riding a Kawasaki ZZR 250 in the 2003 Quentin Tarantino film Kill Bill: Volume 1 / © Entertainment Pictures/Alamy)

For the second edition of The Impossible Collection of Motorcycles, Stecher and co-author Ian Barry added ten new 21st-century bikes to the hundred they collected for the first edition, which focused on the previous century.

Tamara Dobson, “Cleopatra Jones,” 1973 (©Screen Archives/Getty Images)

Featuring only the rarest, coolest, and most pivotal motorcycles since 1900, this new edition adds to Assouline’s vaunted Impossible Collection series, which has previously shined a light on everything from wines to Patek Philippe timepieces to even Formula One cars—which also happens to be included in our Ferrari F1 feature in Maxim’s September/October issue.

(© Mike Biggins/Zero Motorcycles and Huge
Design)

And these aren’t just routine coffee table books, mind you. They’re massive in scale (16 x 19 inches), and boast beautiful time-consuming and rare printing techniques such as hand-tipped images and hand-binding; the 170 images come presented on thick, archival-quality cotton paper with a PVC clamshell case and metal plaque.

With Barry’s pedigree designing and building museum-level custom bikes under the Falcon Motorcycles marque, and our esteemed editor’s long history in automotive journalism, the hundred bikes assembled here are each a gem worthy of the book’s title. Consider Evel Knievel’s famed Harley-Davidson XR750 on which he leapt over the Caesars Palace fountains, breaking countless bones upon impact when his jump fell awry.


Photo by Bill Eppridge/The LIFE Picture Collection/Shutterstock (12109516a)
Aerial view of contestants in the Mint 400 Motocross endurance race through the Mojave Desert, Nevada, September 1971. Journalist Hunter S. Thompson, contracted to write an article on the race for Sports Illustrated magazine, turned his coverage into the novel ‘Fear and Loathing in Las Vegas.’
Mint 400 Motocross Race, Las Vegas, Nevada, USA

Or early unicorns of engineering, such as Glenn Curtiss’s iconic 1907 V8, for which the famed aviator impossibly bolted a massive 4.4-liter V8 engine onto essentially a glorified bicycle frame to create a true spectacle of mechanical force. Hitting 136 mph, the Curtiss V8 shattered the land speed record and held it for decades.

(© Michael Furman/Private Collection)

But which is our deputy editor’s favorite? “That’s a tough one,” Stecher struggles, seemingly running through the hundred motorcycles in his mind. “I’d say my two favorites are the BMW R7, which graces the cover—an unbelievable one-off specimen of German engineering and art-deco design that was thought lost for nearly 70 years until discovered in 2005 in a BMW warehouse. What a story, and what a bike. And maybe the Britten V1000—a superbike entirely designed and built by a New Zealand madman in his garage, which beat factory teams with infinitely deeper wallets. That’s another thing: I really dig the visionaries behind these bikes, all of them the best kind of rogues and renegades this planet needs.”

(© Alexander Babic)

Of course, a tome of this rare scale and quality boasts a $1,400 price tag to match. Find The Impossible Collection of Motorcycles (2nd Edition) at Assouline.com.

(Assouline)

This article originally appeared in Maxim’s September/October 2025 issue. Follow Deputy Editor Nicolas Stecher  on Instagram at @nickstecher and @boozeoftheday.

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Wed, 01 Oct 2025 00:31:21 +0000 Entertainment
Tudor Debuts 1926 Luna, Its First-Ever Moonphase Watch https://www.maxim.com/style/tudor-debuts-1926-luna-its-first-ever-moonphase-watch/ Tue, 30 Sep 2025 11:00:00 +0000 https://www.maxim.com/?p=273003 For your next dash of luxury wrist game inspiration, look instead to the skies: That’s what multi-faceted Swiss watchmaker Tudor did with its latest creation, a stunning example of a moonphase watch that breaks new ground for the company.

(Tudor)

Known for everything from military-approved field watches (like the Tudor Ranger) and the ultra-elegant Tudor Royal, plus the lightweight and impossibly sleek Tudor Pelagos FXD, the watchmaker hadn’t yet entered the world of moonphase watches. But the timing proved especially apt, with the Mid-Autumn or Moon Festival set to spring to life in Eastern tradition on October 6th, as the watchmaker notes the moon itself “symbolizes togetherness and the unity of family.”

(Tudor)

To toast the occasion, the company tapped multi-hyphenate and Tudor Ambassador Jay Chou, who’s dabbled in music, acting and directing across the decades. The result is a trio of elegant 39mm, 316L stainless steel timepieces with crisp, dressy looks to spare in spades. The Tudor 1926 Luna features three dial options (black, blue and champagne-hued), each with a contrasting moonphase indicator at 6-o’clock.

(Tudor)

While the dial design is utterly beautiful, Tudor fashioned each timepiece with its chronometer-grade Swiss self-winding mechanical Calibre T607-9 movement within, bolstered by an indicator that tracks the moon. The seven-row satin-brushed steel bracelet finishes off each watch in illustrious fashion, complete with “some magic from Jay Chou,” the watchmaker noted.

(Tudor)

On the precise and handsome dial, even-numbered Arabic hour markers contrast with arrow-shaped hour indicators, while its sword-shaped hands are part of an overall, vintage-inspired look that “creates a striking and intricate play of light,” while the dome-shaped crystal is another throwback-inspired touch.

(Tudor)

That magic refers to the collection’s use of the Chou-approved champagne dial color, a particularly striking effect that just might make it the most eye-catching and covetable piece in the collection. As Tudor notes, “The moon phase indicator for each dial is distinct, and Jay’s vision for the champagne-color dial model has come to life in a truly fantastical way, with the phantom moonlight gold disc representing the moon hidden behind an inky black cutout that slowly disappears as the moon waxes and wanes.”

(Jay Chou for Tudor/Courtesy of Tudor Watches)

The watch also nods to the year Rolex founder Hans Wilsdorf registered “The Tudor” name (1926, of course), with a bracelet design made to follow the curvature of one’s wrist. Each luxurious Tudor 1926 Luna watch is priced in rather agreeable fashion considering its tailored appeal: Find the newest watch from Tudor online now and at Tudor boutiques for about $2,650.

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Mon, 29 Sep 2025 16:17:48 +0000 Style
Rolls-Royce CEO Chris Brownridge On $375 Million Expansion, Black Badge Program And How To Get A ‘Private Office’ Invitation https://www.maxim.com/rides/rolls-royce-ceo-chris-brownridge-on-375-million-expansion-black-badge-program-and-how-to-get-a-private-office-new-york-invitation/ Tue, 30 Sep 2025 10:00:00 +0000 https://www.maxim.com/?p=272828
The Cullinan Series II is seamless blend of power, elegance and craftsmanship (Rolls-Royce)

As the storied Rolls-Royce marque celebrated its 120th anniversary last year, a sea change was taking shape in its top office. After nearly 14 years as CEO, during which time the opulent automaker saw a 500 percent surge in sales, Torsten Müller-Ötvös announced he was stepping aside in favor of UK-born industry veteran Chris Brownridge—a return to the brand’s roots, you might say.

“To be invited to lead this great British brand, at such a pivotal moment in its long and remarkable story, is an extraordinary privilege,” Brownridge said of his ascension. “Rolls-Royce is one of the world’s most recognized, desirable, and influential brands, and I’m keenly aware of the enormous affection and esteem in which it’s held.” Earlier this year, he demonstrated his commitment to the evolution of the iconic Spirit of Ecstasy, presiding over the debut of Black Badge Spectre, the most powerful car in Rolls-Royce history, based on its $400,000-plus electric ultra-luxury grand tourer.

Rolls-Royce CEO Chris Brownridge (Rolls-Royce)

Just prior to that, he’d announced plans to invest around $375 million to expand the marque’s famed Goodwood, U.K. factory to focus more on the bespoke side of the business, a thriving division that has gained a reputation for ever-more-incredible custom creations. Some of its most notable bespoke commissions in 2024 included solid 18-karat gold sculptural elements, hand embroidery consisting of more than 869,500 stitches, veneers including 500 individually-shaped pieces of wood, and one-of-a-kind holographic paint finishes.

At the same time, the brand opened an impressive new Private Office in New York, catering to stateside clients wishing to order bespoke vehicles and collaborate directly with the marque’s designers. We recently spoke to Brownridge about his appointment, vision, and plans for the future.

Courtesy Rolls-Royce

What aspects of the brand’s direction are you most eager to develop or refine?

Every day, I gain a deeper appreciation for our ability to connect with clients through Bespoke. I am continually inspired by the talent and vision of our artisans in Goodwood and our teams around the world. Our ambition is to further expand personalization options, ensuring each motor car reflects the unique desires of its owner. This includes investing in the Goodwood facility to accommodate increasingly complex Bespoke projects—reinforcing our unwavering commitment to individualized luxury.

The new Spectre Black Badge (Rolls-Royce)

How does the Black Badge Spectre embody the pinnacle of the Black Badge ethos?

Black Badge is the alter ego of the Rolls-Royce brand— darker, bolder, and more visceral. Spectre, our electric super coupé, provides the ideal canvas for this expression. Its emotionally charged design and powerful stance made it the natural choice for our most performance-focused model to date. With 650 brake horsepower and exclusive features like “Infinity Mode” and “Spirited Mode,” Black Badge Spectre pushes the boundaries of bold design while maintaining the serene luxury expected of Rolls-Royce. In many ways, this is the motor car Black Badge was destined for.

Courtesy Rolls-Royce

How has the Black Badge program evolved over the past decade?

Black Badge was introduced to appeal to a younger, more dynamic clientele. It has since matured into a bold symbol of individuality— perfectly aligned with the expressive capabilities of our Bespoke division. Over time, we’ve introduced enhanced performance features, culminating in the Black Badge Spectre—the most powerful Rolls-Royce ever. Simultaneously, Black Badge has allowed us to innovate with new materials, further expanding the visual and tactile palette available to our clients.

What is the current state of the Black Badge program, and who are its clients?

The Black Badge collection continues to thrive, attracting those who seek a more daring and unconventional Rolls-Royce experience. Our client base for Black Badge is very diverse, but our Black Badge owners value bold design married with dynamic performance. They are seeking a truly personal connection to the image their motor car projects and deliberately move away from expected aesthetic codes.

Courtesy Rolls-Royce

What was involved in engineering the most powerful Rolls-Royce in history?

The development of Black Badge Spectre required a transformative approach to power and performance—executed the Rolls-Royce way. Teaching Spectre how to behave with increased torque and horsepower while remaining, first and foremost, a Rolls-Royce demanded precise calibration of the transmission, suspension, and steering systems. Our engineers also crafted a sound profile befitting this elevated performance. The result is a motor car that redefines power for the brand with-out any compromise regarding the refined character that defines Rolls-Royce.

Courtesy Rolls-Royce

How do you balance innovation and electrification with the heritage that defines Rolls-Royce?

At the start of the 20th century, our founder, Charles Rolls, declared that electric drive would be the technology of the future, ideally suited to the type of car he–together with Henry Royce–was destined to create. Traveling in a Rolls-Royce has always been defined by silence, effortless power and the unrivaled “magic carpet ride.” With our meticulously engineered Rolls-Royce electric drivetrain, that renowned feeling of “one endless gear” takes on a new quality: Even more powerful, silent and refined than our legendary V12, it delivers the ultimate Rolls-Royce experience.

What motivated the $375 million expansion of the Goodwood manufacturing facility?

This strategic investment is dedicated to expanding our Bespoke and Coachbuild capabilities, not to increase annual production volumes. As client demand grows for increasingly complex and highly individualized commissions, the enhanced facility will support advanced paint techniques and intricate “one-off” interior treatments, reducing wait times for our clients. Our mission is not more volume, but more magnificent, meaningful commissions.

Rolls-Royce Private Office is where the bespoke magic happens (Rolls-Royce)

How has Rolls-Royce come to lead the industry in vehicle customization?

Bespoke is not an option at Rolls-Royce—it is the essence of what we do. From the initial consultation to the final handover, every touchpoint is tailored to transform each motor car into a singular expression of the client’s lifestyle. Our goal is to ensure that no two Rolls-Royces are alike—each is a one-of-one commission that reflects the individuality of its owner.

What is driving the increase in Bespoke and Coachbuild demand?

True luxury lies in individuality and exclusivity. Our clients are highly accomplished individuals who turn to Rolls-Royce to express and celebrate that success. They don’t want a car—they want a statement. A unique Bespoke commission is their way of making that statement.

The Black Badge Spectre is the ultimate version of the marque’s electric super coupé (Rolls-Royce)

What inspired the growth of the Private Office program? Doesn’t its invite-only nature create limitations?

Private Office was conceived to serve clients with highly ambitious bespoke visions—clients for whom time is their most precious resource. Not everyone can travel to Goodwood [UK], so we brought the experience closer to them. The Private Office allows direct access to our design team and creative resources, empowering our most visionary clients to bring their ideas to life in collaboration with our brand.

How does one receive an invitation to the Private Office?

Invitations are extended to clients who demonstrate a strong affinity with the brand, often through previous Bespoke commissions or a clear vision for a one-of-a-kind vehicle. At Private Office New York, for instance, access is granted via dealer-client advisors. While every Rolls-Royce dealership houses a Bespoke Lounge, clients whose requests are particularly elaborate are invited to the Private Office where they can work directly with a Rolls-Royce designer and dedicated client experience manager.

Courtesy Rolls-Royce

How does direct collaboration with Goodwood designers enhance the commissioning experience?

Working directly with our designers—whether at Goodwood [Rolls’ UK headquarters] or in Private Office locations—immerses clients in the creative journey. Their personal stories and preferences are deeply integrated into the final design, resulting in a motor car that is not only one-of-a-kind, but profoundly personal. These collaborations often inspire new techniques and innovations in design, material use, and craftsmanship.

Are there plans to open additional Private Office locations? What determines their placement?

Currently, our Private Offices in Goodwood, Dubai, Shanghai, Seoul, and New York are serving hundreds of clients on highly complex projects. Our focus remains on delivering world-class service at each location. While we have no immediate plans to expand, we will continue to evaluate based solely on one criterion: our ability to meet and exceed client expectations.

Courtesy Rolls-Royce

Are more ultra-limited Coachbuild commissions planned? What determines eligibility?

Wait and see! We continue to explore ultra-limited Coachbuild projects with clients who have a deep understanding of the brand and a compelling vision. These commissions are profoundly collaborative and ensure alignment with Rolls-Royce’s heritage and standards. While we can’t reveal specifics at this time, we are always seeking opportunities to evolve the Coachbuild concept in response to client demand.

This article originally appeared in Maxim’s September/October 2025 issue.

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Mon, 29 Sep 2025 09:38:12 +0000 Rides
10 Essential Tips For Buying A Bespoke Suit https://www.maxim.com/style/10-essential-tips-for-buying-a-bespoke-suit/ Tue, 30 Sep 2025 08:30:00 +0000 https://www.maxim.com/?p=272396
(Alan David Custom)

Every man should own at least one great suit. That sartorial commandment has been passed down for generations, but many of us have never had a custom suit made, and may wonder what to keep in mind when investing in a bespoke suit or tuxedo. Enter Alan David Custom. The family-run suitmaker has been creating fine American-made suits, tuxes and shirts since 1913. Located on Madison Avenue in midtown Manhattan, the dapper outfitters craft each individual piece with meticulous attention to detail, creating bespoke garments designed to fit flawlessly and enhance your silhouette with elegance and comfort. Here, ten essential suit-buying tips from ADC owner Alan Horowitz and his team of expert stylists.

(Alan David Custom)

 1. Never Get Measured By Your Salesperson

“Measuring and selling are two completely different skills, so always get measured by a tailor. You wouldn’t let the person giving you a test drive also run your credit score. It’s the same idea here.”

2. Ask For A Basted Fitting

(Alan David Custom)

“A basted fitting is what really differentiates a true bespoke from made-to-measure or made-to-order. Without a basted fitting, a suit can’t really be called a full custom. After a client’s measurements have been taken, a unique paper pattern is created. It’s from this pattern that the garment is carefully hand cut, assembled and temporarily hand stitched with white basting thread. At this point, the basted garment is ready for fitting.”

3. Buy From Well-Reviewed Suitmakers With Experience

“Do some research and look at online reviews before making a decision. Track record definitely matters, whether it’s years of experience or praised reviews. “

4. Your Suit Should Both Fit And Flatter You

(Alan David Custom)

“A custom garment shouldn’t just be about measurements, it should also enhance your body. Even if a suit technically fits, a trim cut on a heavyset build or a loose cut on a slimmer man won’t be flattering.”

5. Get A Second Pair Of Trousers

“Jackets last much longer than trousers as they wear much quicker. So a second pair of trousers can ensure your suit lasts much longer.”

6. Be Aware Of Button Stance

“If the top button is too high, it can accentuate the belly, and if it’s too low it can tend to look rather old-fashioned and unflattering. It should sit at the fullest part of the stomach.”

7. Sleeve Pitch Matters

(Alan David Custom)

“Everyone’s arm position is going to be slightly different so if the sleeve pitch doesn’t match, it’ll cause wrinkles near the bicep. If you’re looking at it from the side view, the sleeve line should fall cleanly from the shoulder to the cuff.”

8. Choose Tuxedo Fabric Wisely

(Alan David Custom)

“A tuxedo should never use the same cloth as a basic black suit, so you want to look for barathea weaves or blends with mohair for more structure, drape, and reduced wrinkling. Fabrics with mohair are great for tuxedos, they give a bit of a sheen but really hold the crease very well. But no more than 20% mohair, otherwise it’s too shiny.”

9. Consider Fabric Durability

“Not all fabrics that are good for trousers are also good for jackets. For example, faile cloth lacks body and volume for a jacket, but holds up well to the rigors of the trousers.”

10. Match Your Suit To The Occasion

“Your suit needs to match its purpose—whether it’s work, a wedding, or another special occasion.”

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Mon, 29 Sep 2025 23:35:14 +0000 Style
This Ultra-Luxe Racing Package Gets You A McLaren Supercar And A Trackside Man Cave https://www.maxim.com/travel/this-ultra-luxe-package-gets-you-a-mclaren-a-trackside-man-cave-and-the-ultimate-motorsports-lifestyle/ Tue, 30 Sep 2025 08:15:00 +0000 https://www.maxim.com/?p=272939
(Apex Motor Club)

A luxurious new membership package aimed at deep-pocketed racing buffs just hit the market. Apex Motor Club, a private racetrack and experiential motorsports lifestyle community in Phoenix, has launched the ultimate membership for enthusiasts, bundling a brand new McLaren with a custom, trackside man cave. The $2,000,000 package is an all-inclusive opportunity for anyone looking to live out their professional racing fantasies. It kicks off with a new McLaren supercar, provided by McLaren Scottsdale, that’s immediately ready to hit the track.

(Apex Motor Club)

But an exotic, ready-to-race ride needs a proper home. The membership includes a private, customizable trackside garage condo with direct access to the track’s Pit Lane. To transform this space into the owner’s personal sanctuary, the package allocates $250,000 toward creating a customized man cave. Apex even offers an interior design service to help owners turn their private garage into a personalized motorsports haven.

(Apex Motor Club)

The value of the membership extends beyond the hardware. Forty hours of professional driver coaching are included to elevate skills on the track, along with entry into the Apex Challenge series of races to allow members to compete like a professional. Members get their choice of an all-inclusive Formula 1 VIP Experience or a Monterey Car Week VIP Experience, both featuring first-class transportation and exclusive event access.

(Apex Motor Club)

The package also includes a fully custom race suit and helmet, a customized Louis Vuitton personal shopping experience with $75,000 to spend, and the ability to name a turn on one of Apex’s signature racetracks. Finally, the package wraps up the membership initiation fee and three years of annual membership fees.

(Apex Motor Club)

Apex Motor Club features three private racetracks in Phoenix. Its newest track was designed by race industry veterans Darren Law and Ian James and integrates iconic design features and turns from legendary international tracks, including the Nürburgring, Silverstone, and Monaco.

(Apex Motor Club)
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Mon, 29 Sep 2025 23:30:39 +0000 Travel