{"id":272239,"date":"2025-09-23T07:09:00","date_gmt":"2025-09-23T11:09:00","guid":{"rendered":"https:\/\/www.maxim.com\/?p=272239"},"modified":"2025-09-22T22:57:50","modified_gmt":"2025-09-23T02:57:50","slug":"this-ruby-studded-rolex-daytona-from-artisans-de-geneve-is-a-customized-classic","status":"publish","type":"post","link":"https:\/\/www.maxim.com\/style\/this-ruby-studded-rolex-daytona-from-artisans-de-geneve-is-a-customized-classic\/","title":{"rendered":"This Ruby-Studded Rolex Daytona From Artisans De Geneve Is A Custom Classic"},"content":{"rendered":"

If you thought it was tricky to get your hands on a new Rolex<\/a>, try the latest from Artisans de Geneve <\/a>on for size: The preferred horological outpost of the likes of Lenny Kravitz<\/a>, Spike Lee <\/a>and soccer legend Andrea Pirlo<\/a> just dropped a stunning, wildly expensive custom red ruby Rolex Daytona<\/a>.<\/p>\n\n\n\n

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(Artisans de Geneve)<\/figcaption><\/figure>\n\n\n\n

The truly one-of-one timepiece builds off the white gold Rolex Daytona<\/a> base model ref. 116509, which has been \u201ccreatively modified\u201d by the craftsmen at the company\u2019s Geneva headquarters<\/a> for a mysterious solo client. Of course, the timepiece received an astounding valuation, given its rarity and its use of 36 \u201cpigeon blood\u201d natural, loupe-clean rubies: It\u2019s worth an eye-popping $555,000.<\/p>\n\n\n\n

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(Artisans de Geneve)<\/figcaption><\/figure>\n\n\n\n

The Ruby Rolex Daytona x Artisans de Geneve already makes use of the world-famous Daytona watch design before ramping up the luster significantly, as a whopping 52 diamonds dot the case and a red sapphire dial adorns the elegant timepiece (a first-of-its-kind dial design by Artisans de Geneve). The hands and rotor are machined from refined solid white gold, while the oscillating weight gets a red enamel motif in a nod to the color symbolizing eternity.<\/p>\n\n\n\n

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(Artisans de Geneve)<\/figcaption><\/figure>\n\n\n\n

To say every detail is carefully considered in exquisite fashion is no doubt an understatement, and one can\u2019t help but wonder (with great curiosity) the Artisans de Geneve client who commissioned such a striking timepiece (although the company notes he\u2019s a man with \u201chighly demanding tastes\u201d). In a release shared through Artisans de Geneve, the buyer noted \u201cI wanted a watch that reflected my passion for my favorite color,\u201d adding that \u201cI asked for the best, from stones and settings to the most complex techniques, without compromising on understated elegance.\u201d<\/p>\n\n\n\n

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(Artisans de Geneve)<\/figcaption><\/figure>\n\n\n\n

The \u201ctruly remarkable\u201d experience  reflected \u201cmeticulous attention to every detail,\u201d the fortunate client said of working with Artisans de Geneve, which doesn\u2019t represent one particular brand but works on a variety of customization programs and truly masterful timepieces. <\/p>\n\n\n\n

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A post shared by Artisans De Gene\u0300ve SA (@artisansdegeneve)<\/a><\/p><\/div><\/blockquote>\n